Cases · REV’IT!
Atlas
Product information that moves with every collection: translations, images and checks in one system, ready for every sales channel.
After Clarity came the next step in the chain. A new collection has to reach sales channels around the world with the right texts, translations and images.
The challenge
Product data was managed by hand, which caused delays and inconsistencies. Around a collection launch there were no fixed workflows to update the product lifecycle.
Translating product information for the sales channels took a lot of time. Images were uploaded and sorted by hand, with mistakes as a result.
The approach
We followed the launch moments of the collections and built the workflows around them. Translation and image flows were added once the basis was in place.
The solution
Atlas is a custom product information management system. Lifecycle updates run in step with the collection planning. Translations are integrated, content is checked before it goes out to the channels, and images arriving over FTP are recognised by file name and sorted automatically.
What the system does
- 01
Lifecycle follows the collection
Product updates run in step with the launch moments.
- 02
Translations built in
One source for every language and sales channel.
- 03
Checked before publishing
Content is checked before it goes out.
- 04
Images by file name
Collection images arrive over FTP and are sorted automatically.
Result
Less manual work and fewer mistakes around a launch, and the same product information in every language and channel.
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